Simplivity

Simplivity made its Hollywood debut when HBO asked to feature its Omnicube (a hyperconverged infrastructure appliance) throughout the third season of its hit show, Silicon Valley.

To promote Simplivity's placement without overtly acknowleding it, W2O launched an integrated digital campaign anchored on timely #Square4Lyfe creative aligned to the show's tongue-in-cheek attitude. New content was released each week an episode aired, and frequently played off the on-screen events as the season unfolded.

Forget the #ConjoinedTrianglesofSuccess. Meet the Inner-Cubed Hexagon of Hyperconvergence! Cc: @SiliconHBO

We knew the @SiliconHBO guys would love the box once they got to know it. #Square4Lyfe

Did @SiliconHBO suddenly turn into @GameofThrones? And what about the box?!

Can’t move us to Lot D! @SiliconHBO #Square4Lyfe

Here’s to you Gilfoyles that couldn't write bad code if you tried. #Square4Lyfe @SiliconHBO

Oh no! Our @SiliconHBO heroes are lost in the server farm! Can you help them find their way out? 

Monica wasn't a fan of the #PiedPiper GUI on @SiliconHBO. What's the worst #GUI you've seen?

No matter which team our box is working for, it'll get the job done with style. @SiliconHBO