Comcast - Sofa Sunday

EVOLUTION OF AN IDEA

What became Sofa Sunday began as a promotion of the integration of Netflix into Comcast's Xfinity X1 set top box. To celebrate this partnership of streaming awesomeness, we developed several activation concepts spanning television, outdoor and online advertising, social media content, and launch events.  The scope of the project was ultimately pared back, but elements of several combined to bring Sofa Sunday to life.