EXPERIENCE

TEAM LEAD, COPYWRITING

A CLOUD GURU

2019 - Present

  • Defined and shepherded ACG’s voice through meteoric growth, from ~650,000 learners to 2.5 million at the time of the Pluralsight acquisition
  • Hands-on with all things copywriting, from emails and promos to website, long form assets, video scripts, and messaging frameworks
  • Developed and led internal copywriting workshop as part of our Brand Camp initiative
  • Lead ACG’s creative copywriting team, including full-time employees and (as needed) contractors

ASSOCIATE CREATIVE DIRECTOR

W2O GROUP

2013 - 2018

  • Developed creative across a diverse array of clients in healthcare, B2B technology, e-commerce, retail and telecom
  • Led copy direction and execution on projects ranging from brand campaigns to websites, video to long-form editorial, and social posts to congressional testimony (yes, really)

DIRECTOR OF MARKETING

ORDORO

2012 - 2013

  • Directed marketing efforts for early stage startup in the e-commerce services category
  • Drove substantial gains in site traffic and 70% post-churn growth in customer base within 9 months
  • Partnered with Bigcommerce to create Make Ship Happen, a resource for small merchants investigating shipping and dropshipping

MANAGER, INTERACTIVE

WCG

2011 - 2012

  • Spearheaded social engagement strategy and execution across clients in telecommunications, healthcare, financial services, B2B technology and HVAC 

PLANNING CONSULTANT

DIALOG MARKETING GROUP

2011

  • Developed strategic messaging architectures and related collateral for leading brands operating at the intersection of technology and the public sector, including HP, Ingram Micro and Force10 Networks

CONTENT CONSULTANT

LIAISON RESOURCES / DELL

2010

  • Led content strategy, creative direction and copywriting for a complete redesign of Dell's Digital Photography Learning Center

CREATIVE DIRECTOR

POWERED / DACHIS GROUP

2008 - 2011

  • Led content strategy and execution across branded communities and other social platforms for clients including Sony, Verizon, VeriSign, Anheuser-Busch InBev, HP and Fidelity
  • Oversaw content development for Sony Backstage 101 and Digital Darkroom. While in operation, these two branded communities outranked all other Sony sites in engagement and purchase conversion

MANAGER, IDEAINTEL

GSD&M

2002 - 2008

  • Managed GSD&M's strategic research group, compiling and presenting intelligence analysis across a diverse client roster including AT&T, BMW, Wal-Mart and John Deere
  • Ran projects as expansive as a full market analysis of BellSouth's territory following its acquisition by SBC and a state of agriculture deep dive for John Deere to quick hits such as identifying pockets of Farsi speakers for USAF translator recruitment efforts
  • Provided insights critical to the planning process and ultimately creative concepts, such as the BMW "Idea Killers" campaign
  • Increased research effectiveness while reducing source budget by 15%

EDUCATION

University of Texas at Austin - B.A. History / Minor in Business - 2002

SKILLS

PROFESSIONAL SKILLS

COPYWRITING - Concept Development - Headline Copy - Ad Copy - Manifesto Development - Short-Form - Long-Form - Editorial - Technical - Website Copy - Social Copy - Copyediting - Branding - Messaging Frameworks

CONTENT STRATEGY - Content Strategy Development - Content Auditing - Website Content - Social Content - Nurture Campaigns - Inbound/Outbound Messaging - Content Mix Analysis and Optimization

MISCELLANEOUS CREATIVE - Photography - Photo Editing and Compositing - Video Production - Video Editing (moderate) 

SOFTWARE SKILLS

Microsoft Office - Adobe Creative Suite - Google Docs - Wordpress - Moderate HTML - AWS Certified Cloud Practitioner

CCPSm

INDUSTRY EXPERIENCE

B2B Technology - B2C Technology - Cloud - Healthcare (Medtech) - Healthcare (Services) - Healthcare (Biopharma) - Financial Services - E-commerce - Retail - Automotive - Aerospace - Telecommunications - Travel - Dining - Home Improvement 

REFERENCES

References are available upon request