HP 3PAR Flash Storage

In 2015, W2O was working with HP on many initiatives across many fronts. While the November 2015 split into HP and Hewlett Packard Enterprise disrupted most of these initiatives, the strategy and planning that went into them remains compelling. 

One proposal from this time focused on HP's 3PAR enterprise-grade flash storage solutions. I like this one because it is concise, and because it is concerned with a foundational content strategy that would have been a basis for spinning out specific tactics and executions. 

The key objectives fueling this proposal were the usual for emerging B2B technology: raise awareness, spark consideration, drive purchase, and promote this particular flavor of technology over the competition. 

The core idea balanced the messaging pillars and narrative framework with a bold creative expression to set the tone for future execution