Hewlett Packard Enterprise Services

Contrary to what the standard B2B marketing playbook might tell you, business transformation is not all confident-looking CTOs, steel-and-glass skyscrapers and empowered executives gazing into a brighter tomorrow. It's a long, arduous journey, more likely to fail than to succeed. In fact, 70 percent of transformation projects end in failure.

In seeking to raise the profile of Hewlett Packard Enterprise Services, we embraced this perilous journey and framed HPES as the experienced guide who can see you safely across a treacherous landscape. Visually, this led us to a mountaineering, expeditionary motif, with the green HPE element surrounding and protecting the adventurous traveler. Copy reflected this sentiment with a hard-bitten, confident tone and a blunt, staccato cadence that culminated in the line:

We're Hewlett Packard Enterprise Services. And we're here to get you there.